The rise of influencers has reshaped the media and how we engage with it: Uptin Saiidi

The rise of online influencers and creators is another focus of the Web Summit.
It has reshaped the media and advertising and how people make money online.
Goldman Sachs predicts the market of the creator economy could surge to 480 billion dollars by 2027.
Most big brands have now pivoted to using creators and influencers to promote their products, through sponsored advertisements and collaborations on platforms like TikTok and Instagram.
Some companies have leveraged partnerships with creators.
Spotify paid out over 100 million dollars to podcasters in the first quarter of last year through its partner program.
Uptin Saiidi is a journalist and content creator who interviewed Logan Paul at the Web Summit. He says the rise of influencers has reshaped the media and how we engage with it.
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It has reshaped the media and advertising and how people make money online.
Goldman Sachs predicts the market of the creator economy could surge to 480 billion dollars by 2027.
Most big brands have now pivoted to using creators and influencers to promote their products, through sponsored advertisements and collaborations on platforms like TikTok and Instagram.
Some companies have leveraged partnerships with creators.
Spotify paid out over 100 million dollars to podcasters in the first quarter of last year through its partner program.
Uptin Saiidi is a journalist and content creator who interviewed Logan Paul at the Web Summit. He says the rise of influencers has reshaped the media and how we engage with it.
Subscribe to our channel: http://bit.ly/AJSubscribe
Follow us on X: https://twitter.com/AJEnglish
Find us on Facebook: https://www.facebook.com/aljazeera
Check our website: http://www.aljazeera.com/
Check out our Instagram page: https://www.instagram.com/aljazeeraenglish/
Download AJE Mobile App: https://aje.news/AJEMobile
#WebSummitQatar #Qatar #UptinSaiidi #YouTubeCreators #ContentCreatorEconomy #AIinMedia #CreatorEconomy #Influencers #DigitalMedia #SponsoredContent #TikTok #Instagram #SocialMedia #AlJazeeraEnglish








































